Combining popular music with TV commercials is nothing new. Even the venerable Rolling Stones once famously penned an original tune for a Rice Krispies ad back in 1963.
Alex Clare is not a Dubstep artist. He is not a reality TV star. Alex Clare is a real musician. “I ate nothing but Ramen noodles for years,” Clare said in an interview with KROQ/ Los Angeles. During the recording of his debut album Lateness of the Hour he explained his rocky ride to notoriety.