Before PSY broke the unprecedented YouTube record of one billion views on the site with “Gangnam Style,” a legion of dedicated global fans were already supporting him and his K-pop peers. South Korea has 50 million people, but the videos from the country’s shiniest, glossiest pop stars, who sing mostly in Korean, were ranking millions of views past that on YouTube.
The wait for PSY’s new single is over. “Gentleman” leaked earlier today, a day before its scheduled release, and it’s not as innocent as some may think.
What if inside this viral sensation lurks a deeper social commentary? The residents of Gangnam are South Korea’s one-percent and Psy offers a “subversive message about class and wealth.”