Combining popular music with TV commercials is nothing new. Even the venerable Rolling Stones once famously penned an original tune for a Rice Krispies ad back in 1963.
Clare explains the six degrees of separation that lead him to hooked up with Major Lazer, a.k.a. Diplo, for “Too Close” — which generated a Producer of the Year GRAMMY nomination for Diplo.
Alex Clare is not a Dubstep artist. He is not a reality TV star. Alex Clare is a real musician. “I ate nothing but Ramen noodles for years,” Clare said in an interview with KROQ/ Los Angeles. During the recording of his debut album Lateness of the Hour he explained his rocky ride to notoriety.
Alex Clare’s career was at a standstill until a few months ago when Microsoft decided to use his song in their Internet Explorer 9 commercial.
With a soulful voice and a beard that can rival any indie-folk artist, Alex Clare’s break-through single has taken the summer by storm.