By Amanda Wicks
It’s been less than 24 hours since Justin Bieber followed through on his threat to quit Instagram after his followers wouldn’t stop harassing him about his alleged new girlfriend Sofia Richie. We miss him already.
After he shared photos of the two on the social media app, his followers were quick to throw shade his way and the Biebs was none too happy about it. So he deactivated his account. But the world just isn’t the same without Bieber sharing behind-the-scenes shots from his tour, his latest haircut or other photos that perfectly depict his pop star lifestyle. He’s adept at the medium: at one point Bieber had the most-liked Instagram post (alas, his ex-girlfriend Selena Gomez has since surpassed that post). Which is why he should come back.
The fans clearly miss him. Sure, they can still interact with Bieber on Twitter, but Instagram allows everyone to be a fly on the (carefully crafted) wall celebrities choose to share. What will his fans do without getting visual updates about his life, his well-being and his latest paramour? Where will they send all that shade?
And then there’s media sites (such as Radio.com), which use celebrity social media accounts to build their stories. There may be many other pop stars out there still using Instagram, but Bieber was something of a cornerstone. Without his accounts to troll, celebrity news channels will run dry. Although, Kim Kardashian might be willing to step in and take some of his spotlight.
And, last but not least, there’s the way celebrities and artists can use Instagram to build up anticipation for a new release. In the months leading up to Purpose, Bieber shared all kinds of pictures and videos about his newest album. He can still do some of that sharing on Twitter, but it’s not the same. It’s not the same!
Time will tell whether this Instagram blackout will last or whether it will be over as quickly as it started. But we hope Bieber eventually changes his mind because how else will we know who his heroes are?