Elizabeth Arden Reports Losses After Justin Bieber, Taylor Swift Fragrances Tank

Elizabeth Arden, a household name and cosmetics empire, has somehow been kicked to the beauty market’s proverbial curb because of — wait for it — Justin Bieber and Taylor Swift.

The brand, which is also known for its fragrances, apparently can’t sell Biebs and Swift’s scents; sadly, few want to smell like either of them.

Related: Watch Musicians Take on the ALS Ice Bucket Challenge: Justin Bieber, Taylor Swift & More

The company’s quarterly sales had the steepest drop in a decade, 28.4 percent, and claimed that their poor performance would continue for the next six months, which then rippled to the value of their trading shares, reports the Chicago Tribune.

Read more on Radio.com.


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