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Elizabeth Arden Reports Losses After Justin Bieber, Taylor Swift Fragrances Tank

Elizabeth Arden, a household name and cosmetics empire, has somehow been kicked to the beauty market’s proverbial curb because of — wait for it — Justin Bieber and Taylor Swift.

The brand, which is also known for its fragrances, apparently can’t sell Biebs and Swift’s scents; sadly, few want to smell like either of them.

Related: Watch Musicians Take on the ALS Ice Bucket Challenge: Justin Bieber, Taylor Swift & More

The company’s quarterly sales had the steepest drop in a decade, 28.4 percent, and claimed that their poor performance would continue for the next six months, which then rippled to the value of their trading shares, reports the Chicago Tribune.


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