Hear Ed Sheeran’s New Song ‘Don’t’ In a Beats By Dre Commercial

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(Christie Goodwin for Atlantic Records)

(Christie Goodwin for Atlantic Records)

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By Shannon Carlin

If Ed Sheeran’s new song “Don’t” tells us anything, it’s that you don’t want to cheat on this feisty redhead.

In a new commercial for Beats By Dre, Sheeran reenacts the making of the Rick Rubin and Benny Blanco co-produced track off his upcoming album, X (out June 23) and gives fans a taste of the rather angry ode to a girl who broke his heart.

Related: Watch Ed Sheeran — Plus a Drunk Puppet Version of Himself — Get Down in ‘Sing’ Video

Sheeran locks himself away in a hotel room that will soon become a makeshift studio. With a little help from Dre’s Beats Solo 2 headphones, which are “designed for sound, tuned for emotion,” Sheeran eviscerates a girl who played him for a fool, singing, “I never intended to be next/But you didn’t need to take him to bed, that’s all.”

Read more about Ed Sheeran’s new song on Radio.com


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