With their latest music video, One Direction give you five guys in one through the magic of special effects. Instead of their usual group sing-along style music videos or even a romantic b-story, we get all of the boys and one cable-knit sweater.
Just a touch of Adobe After-Effects and some morphing turns blonde into brunette, Harry into Zayn, with no more than the bat of an eyelash or the swipe of a hand through the hair. Each guy takes his turn walking inward on a pier, eyes firmly on the camera to mimic the idea of singing to the listener. The perfectly appointed cloudy sky behind them also offers a nice difference of texture to set off the song’s message.
This marks One Direction’s third single from the album Midnight Memories. It’s going to be tough to follow-up the monster success of “Story of My Life,” but this mid-tempo ballad is sure to have a long life of its own. In a preview video for the track, Liam Payne says, “Personally, I think this is one of our best songs. It’s such a big track. It’s a bit more grown up for us.”
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