Style Files: Pharrell Is Teaming Up With Adidas For Summer Collection

By Shannon Carlin

You may have noticed that Pharrell has been wearing a lot of Adidas gear as of late. That is if you weren’t distracted by his big ol’ Vivienne Westwood hat.

He donned a red Adidas jacket for the GRAMMYs, wore a similar one in black when he performed on the Oscars, put on a green one for the NBA All-Star Game and a yellow one for a German TV show. Now it seems, his brand loyalty may have had a little something to do with a recently announced business venture.

Related: Pharrell Simply Explains Why Hillary Clinton Will Be the Next President

Today (March 27), Pharrell announced that he’s signed a deal with Adidas to work on a collection that will include both sneakers and apparel made with Bionic Yarn, which turns recycled plastic into thread.

Read more about Pharrell’s new fashion venture on Radio.com


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