Style Files: Pharrell Is Teaming Up With Adidas For Summer Collection

By Shannon Carlin

You may have noticed that Pharrell has been wearing a lot of Adidas gear as of late. That is if you weren’t distracted by his big ol’ Vivienne Westwood hat.

He donned a red Adidas jacket for the GRAMMYs, wore a similar one in black when he performed on the Oscars, put on a green one for the NBA All-Star Game and a yellow one for a German TV show. Now it seems, his brand loyalty may have had a little something to do with a recently announced business venture.

Related: Pharrell Simply Explains Why Hillary Clinton Will Be the Next President

Today (March 27), Pharrell announced that he’s signed a deal with Adidas to work on a collection that will include both sneakers and apparel made with Bionic Yarn, which turns recycled plastic into thread.

Read more about Pharrell’s new fashion venture on

Read More Music News On

blog comments powered by Disqus
Holiday Jam App

Listen Live