Deb Gordon’s guest was Julia Kaganskiy, recently appointed Director of NEW, INC, which is the New Museum’s latest initiative: a not-for-profit incubator for art, technology and design scheduled to open in summer 2014 in the Museum’s adjacent building at 231 Bowery. The New Museum is a contemporary art institution that has always been dedicated to launching progressive and groundbreaking artists, and continues along the same vein with this first ever museum led incubator.
The incubator combines educational and professional workspaces, which coincides with the trend inspired by the creative start-up innovation happening in New York. “We really want to make the space interdisciplinary” to “catalyze new ideas and ways of working”, stated Ms. Kaganskiy as she discussed the center and described the plan to provide members 24/7 access to desk space, shared resources and equipment. Ms. Kaganskiy also discussed the incubator’s event/classroom space which she describes as “one of the most exciting aspects of the program that differentiates it from a typical professional co-working space”.
The space will be geared towards career development and business training for artists and designers. According to Ms. Kaganskiy, the incubator is conceived as 12 month program with an option for a 1 year renewal, whereby members will come into the space, accumulate the knowledge they need to launch their careers and move on to open their own spaces in New York that “hopefully can feed back into nurturing the greater creative economy of New York City”.