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Taylor Swift Releases Third Perfume

Currently in the middle of her nationwide RED Tour, Taylor Swift has just released a new fragrance, available now at Ulta locations.

Her new perfume, Taylor by Taylor Swift, follows her previous two scents Wonderstruck and Wonderstruck Enchanted. Swift spoke with StyleWatch about her new line back in May.

“My first two fragrances were more about fairy tales but this fragrance is more about my own style, so I wanted the name to be more personal,” she said.

And judging by the scent’s new commercial, it is just that: totally Taylor in every way.

The promo is made to look old fashioned, shot in a vintage style. Swift’s song “Starlight” plays in the background as she plays dress up, cruises down the road in a convertible with the top down, and soars up and down on a rope swing.

Swift’s jump into the fragrance world earned her the Fragrance Celebrity Of The Year Award in NYC last month.

Andrew Celani, 103.3 AMP Radio/Boston


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