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will.i.am Legally Battling Pharrell Over Use Of ‘i am’

It’s super producer vs. super producer in the battle of the brands.

Rolling Stone reports that will.i.am has filed suit against Pharrell’s “i am OTHER” brand, with the former claiming in court documents that he owns the copyright on the phrase “I Am.”

It appears will.i.am’s quabble is with the eventual and probable use by Pharrell of the phrase “I Am” on branded clothing. A cursory look at will.i.am’s i am clothing online lookbook indicates he hasn’t released a new line since fall 2011, though reports had him collaborating with a Japanese designer in 2012 with intentions to bring their goods to the American market.

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