Super Bowl 2012 advertisers spent $3.5 million per spot to put their brands before audiences. The sponsors, including a large number of first-timers, trusted somewell-worn strategies: sex, cute animals, talking babies, celebrities and sex. Which was most memorable?
If you’re expecting to be shocked by all the Super Bowl ads, don’t hold your breath: There won’t be many surprises.
About 20 of the roughly 36 Super Bowl advertisers put their TV commercials online before Sunday’s broadcast. That’s a major shift: It’s up from last year when only a handful of companies released their ads before the game.
Let’s countdown the top five most buzzed about and best rated 2012 Super Bowl commercials
What seems to be everybody’s absolute favorite is Pepsi’s Elton John ad featuring The X Factor winner Melanie Amaro with special guest star Flava Flav. The ad nails all the important parts of a good ad – great costumes, great celebrity casting, a fun premise and good music. Check it out to see if you agree.
Volkswagen made a lot of nerds happy last year with their Darth Vader kid ad. While this year’s ad may or may not match up to that, the ending featuring classic Star Wars characters debating the ad to last year’s ad makes up for it.
Audi made us laugh this year with their Vampire Camp ad that’s sure to strike fear into the hearts of night creatures everywhere.
The ad for the The Voice makes a great first impression by being action packed and featuring one of the best Betty White cameos ever.
Rounding out the best, we have Doritos. Ever since they started to let their fans make the ads, they have consistently turned out fantastic Super Bowl ads. This year, it’s no different.
There you have it. Some of the best commercials that aired during the 2012 Super Bowl. What was your favorite? Let us know in the comments below!
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