Super Bowl 2012 advertisers spent $3.5 million per spot to put their brands before audiences. The sponsors, including a large number of first-timers, trusted somewell-worn strategies: sex, cute animals, talking babies, celebrities and sex. Which was most memorable?
If you’re expecting to be shocked by all the Super Bowl ads, don’t hold your breath: There won’t be many surprises.
About 20 of the roughly 36 Super Bowl advertisers put their TV commercials online before Sunday’s broadcast. That’s a major shift: It’s up from last year when only a handful of companies released their ads before the game.
First I counted down the top five commercials of 2012, now let’s countdown the five worst!
First up is Go Daddy’s lame ad that once again uses sexy models to sell Web domains. I still wonder if these ads actually work. I mean, sure, everybody loves to see the ladies, but this ad just seems like it’s appealing to the lowest common denominator. The fact that the YouTube video has over 90 percent dislikes speaks a lot.