Elle Macpherson To Host New Show 'Fashion Star', Designers Get Chance For Multi-Million Dollar Brand
Gorgeous golden-haired Aussie supermodel, Elle Macpherson, is not only know for her long, bronzed limbs and effervescent smile, but for her success as a fashion-oriented business woman and as the 2010 host of Britian’s Next Top Model. While most international Top Model hosts are hard-worn taskmasters, Macpherson showed herself to be stern, but warm-hearted and compassionate–the perfect mix for the nervous, fledgling model.
Now Macpherson will get to show off her prowess as not only a model, but as an ambitious business woman in the upcoming reality television show by NBC, Electus, and Magical Elves called Fashion Star. Twelve unknown designers will vie for the opportunity to win a multi-million dollar contract to sell their clothes in well-known American retail stores. As an extra reward, viewers will get to purchase that week’s winning design in stores and online the very next day.
Want to know more about Fashion Star or are you the savvy fashion-focused businessperson America needs to corner the niche on stylish savings?
Check out more on the show plus all the National casting call dates!
Let’s face it: How many people do you remember from some of the more “popular” fashion designer shows? You might know them as a television personality, but have you purchased any of their couture, sometimes-impractical clothing? Probably not.[pullquote quote="Brands have become expressions of communities and statements of identity." credit="Paul Telegady"]
Fashion Star is different. Instead of getting to love (and admittedly sometimes hate) designers and their style sensibilities, Fashion Star is all about the business and the brand. The show will utilize of-the-minute interactive consumer feedback and interactivity with up-and-coming designers challenged to work with all different categories of fashion.
The judging panel will consist of both fashion designers and buyers, all of them having to make split-second decisions on who they would like to create the next big trend in their stores and using their own collateral to purchase the items of the up-and-coming designers–much like the real fashion world.