Esperanza Spalding was the outside choice who managed to triumph in the GRAMMY Best New Artist category, upsetting Bieber fans along the way. She’s no doubt hoping to capitalise on her buzz by recording a new album this year.
We’ve had two weeks of scrobbling since the awards, so Last.fm Trends is seeing how she’s fared at gaining new fans – and if that win will lead to greater things.
With 699,401 plays from 60,705 listeners, Spalding still has a relatively niche listenership for a mainstream GRAMMY winner. With contemporary jazz her definitive tag on Last.fm, it’s likely that her win indicates the road to critical acceptance rather than pop superstardom.
The listening peak in all her tracks is clear to see, and although that brief leap was hard to keep going, she’s still counting around a 200% increase in her weekly listeners. With a work ethic that includes tours and a new album over the course of the year, she should be able to convert a few more jazz fans yet.