Finally, something for those guys who say they read Playboy for the articles: a chance to prove it.
Playboy Enterprises Inc. launched a website Tuesday that it swears will be safe to browse while at work, eliminating the need for men to throw themselves over their computer screen when the boss walks by.
TheSmokingJacket.com will contain none of the nudity that makes Playboy.com NSFW – not suitable for work. Instead, it’ll rely on humor to reach Playboy’s target audience, men 25 to 34 years old, when they are most likely to be in front of a computer screen.
“A lot of our audience logs on (to Playboy.com) after work and we saw that we were missing a golden opportunity to reach guys when they’re online the most: when they’re sitting at their desk, not working, sending e-mails to their friends,” said Jimmy Jellinek, Playboy’s editorial director.