America Ferrera Developing TV and Web Telenovela

83638155 America Ferrera Developing TV and Web Telenovela

“Ugly Betty” will soon be over for its star, America Ferrera, but she’s got a new project in the works from behind the scenes.

Ferrera will serve as executive producer of “Pedro & Maria,” a multicultural, interactive telenovela in development for MTV television and various Web platforms. The project was announced Monday by MTV and Electus, the multimedia studio created by the prolific producer and former NBC executive Ben Silverman.

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